Built by climbers who give a damn
A minimalist, premium chalk bag designed for the real world — not the gear wall. Small-batch made. Community-built. You in?
Gear That Earns Its Keep
-210D Gridstop shell-Modular storage + water-resistant lining-Low-profile, gym-to-alpine ready-Earth tones. Zero frills. All function.
TAG isn’t about hype. It’s about trust.
I started TAG because I was sick of overdesigned gear that doesn’t hold up. I want to make something better — and now I’m sharing it with this community to see what you think.This isn’t a brand launch — it’s an open beta. I care about making gear with you, not just for you. Let’s make something that matters.
If This Sounds Like You, You’re in the Right Place
-Climbers who value gear that works and lasts-Bouldering minimalists & alpine addicts alike-People who’d rather fix a seam than buy fast gear-Climbers who care about what’s in their bag — and who built it
Want to Help Shape TAG?
Got opinions on chalk bags? Favorite features? Stuff you hate?
I'm all ears. I’m testing early versions now — I want your feedback, your wishlist, your honesty.
Tell Me What You Want in a Chalkbag
Also, get access to drops and field testing!
Thanks for stopping by. If you're the kind of climber who reads landing pages top to bottom... you’re exactly who I want to hear from.Let’s build something rad, one good piece of gear at a time.
– Tait Olson
Founder, Climber, Gear Nerd